Gamesa's primary goal is to meet its customers' needs and expectations in the best, most reliable and competitive manner possible, providing them with technologies, products, services and innovative solutions that will improve their competitiveness.

To improve communication channels with and guarantee the highest quality products and services for its customers, Gamesa believes it is essential to nurture close relationships and a permanent dialogue with them. The company uses mechanisms and procedures to facilitate constant feedback from customers, extends its personalised customer service by opening new sales offices, provides information on products and addresses queries and complaints.

Gamesa conducts a customer satisfaction project (CSP) survey every two years. This personalised poll of key customers is a tool for direct communication with customers and assesses the quality of Gamesa's products and services. It assesses issues related to development phases, construction and operation of projects, generating a satisfaction index for each phase and an overview of overall perceptions of the company. 

The 2012 CSP polled 44 customers in 13 countries, representing 80% of MW sales. The survey showed that Gamesa customers are satisfied, with the highest satisfaction scores reported in the construction and global areas.

Additionally, Gamesa's attendance at trade fairs and events tailored to customers nourished communication channels which strengthened trade relations. Gamesa participated in 19 trade fairs around the world in 2012.

The company also participated in conferences, offering presentations on its products, services and technological solutions.

For the third consecutive year, Gamesa held product seminars with customers in the UK (Bellshill, Scotland), Italy (Rome) and India (Mumbai, Hyderabad, Indore and Chennai). The company also makes an effort to give its customers an up-close view of Gamesa's manufacturing and technological activities through visits to its facilities. It hosted more than 50 such visits in 2012.

Other initiatives

• Improvements to a website for the exclusive use of operation and maintenance clients.
• Mega system, a tool for comprehensive management of wind farms (hourly wind and output forecasts for wind farms in a seven-day range), which mitigates risks caused by weather changes.
• Certified courses and technical and prevention seminars provided to more than 1,800 people at Gamesa facilities.